The so-called “age of the customer” we live in is driven by several factors, especially technologies such as smartphones and mobile apps that put more control and choice into customers’ hands than ever before. Forrester Research has dubbed this phenomenon…
Read more →“Conversation about the weather is the last refuge of the unimaginative.” – Oscar Wilde Clearly, Mr. Wilde – expert as he was at crafting witticisms – never spent any time in an insurance office. Our industry has a longstanding history…
Read more →Imagine an insurance transaction with just three touch points between the customer and broker: Customer requests a policy change over the weekend using their mobile phone Broker calls to confirm the coverage details and, if necessary, sends an application for…
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